Afro-Cuban
Beyond Ordinary

Afro-Cuban

“Afro-Cuban Culture is Cuban Culture.” – Gilberto Martínez Gutiérrez

The legacy of African ancestry has left a profound impact on Cuba, and it is evident in the daily life of Cuba and its people. In music, food, dance, art and religion, the influence of African roots is highly visible among every aspect of Cuba’s culture today. The resilience of Afro-Cuban culture is representative of the island’s spirit of strength, creativity and hope. In order to fully experience the richness of Cuba, it is important to acknowledge, share and celebrate the African culture and heritage in Cuba. 

Afro-Cuban
Afro-Cuban

African people were originally brought to Cuba as slaves bringing with them their religions, languages, music and cultural beliefs. Rather than relinquishing their culture, they preserved it over time. One of these religions, Santeria, is now the most popular of all religions in Cuba. African percussion and song evolved into Rumba, one of the island’s most characteristic genres of music and dance. Today, entrepreneurs, activists, artists and historians preserve and celebrate Afro-Cuban culture and heritage. Our carefully curated tour will introduce you to them. 

Our tour provides an immersion into the resilient, vibrant and unique world of Afro-Cuban culture. Visit the town of Guanabacoa and participate in a spiritual ceremony. Learn how to cook an Afro-Cuban meal with an organization advocating for health and wellness in their community. Groove to the beat at a rumba celebration alongside locals. Meet with inspiring Afro-Cuban entrepreneurs bringing cultural experiences to locals and tourists that celebrate African heritage. Explore the rich Afro-Cuban identity on the island with Cuba Candela.